A report built for The Coolest Air
Every check below was run on your shop, in Killeen.
Prepared by SwarmSystem
We asked AI 16 times who to call in Killeen. In 16 of those answers, another shop came first.
The Coolest Air came up in 9 of the 16 answers and came first in 0. Here is who AI put first instead, where you sit on Google Maps next to the top 3, and what the gap may cost you.
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Who AI names when someone in Killeen needs AC help
We asked ChatGPT, Google AI Mode, Gemini and Claude the same 4 questions a Killeen homeowner would ask. 16 answers came back. The Coolest Air was named in 9 of them and left out of 7, and named first in 0.
Ellis Air Systems13 of 16- The Coolest Air (you)9 of 16
Aire Serv of Killeen9 of 16- Deane Electric & Air Conditioning, LLC9 of 16
Artie's Heating & Air Conditioning6 of 16
Best AC repair
Not named. It named
Artie's Heating & Air Conditioning first.Best HVAC company
Not named. It named Deane Electric & Air Conditioning, LLC first.
My AC stopped working, who should I call?
Not named. It named
Artie's Heating & Air Conditioning first.Most trusted HVAC company with good reviews
Not named. It named Deane Electric & Air Conditioning, LLC first.
"Artie’s Heating & Air Conditioning, locally established, with strong customer ratings."
From ChatGPT's answer
Best AC repair
Named, number 2 on its list.
Ellis Air Systems came first.Best HVAC company
Named, number 2 on its list.
Ellis Air Systems came first.My AC stopped working, who should I call?
Named, number 4 on its list.
Ellis Air Systems came first.Most trusted HVAC company with good reviews
Named, number 2 on its list.
Ellis Air Systems came first.
Best AC repair
Named, number 2 on its list.
Ellis Air Systems came first.Best HVAC company
Not named. It named
Ellis Air Systems first.My AC stopped working, who should I call?
Not named. It named
Ellis Air Systems first.Most trusted HVAC company with good reviews
Named, number 2 on its list.
Ellis Air Systems came first.
"Ellis Air Systems. Family-owned and operated since 1988, Ellis Air Systems is a staple in Central Texas and has frequently been voted among the best in local regional polls."
From Gemini's answer
Best AC repair
Named. CSK Air Conditioning & Heating came first.
Best HVAC company
Named.
Ellis Air Systems came first.My AC stopped working, who should I call?
Not named. It named
Ellis Air Systems first.Most trusted HVAC company with good reviews
Named. Deane Electric & Air Conditioning, LLC came first.
How we checked
The 4 questions, worded the way a homeowner types them: "best AC repair in Killeen, TX", "best HVAC company in Killeen, TX", "my AC stopped working, who should I call in Killeen, TX?", "most trusted HVAC company in Killeen, TX with good reviews".
Each question asked once on ChatGPT, Google AI Mode and Gemini, US.
Each question asked once on Claude with web search on, US.
Named means the answer says your shop by name. A shop counts once for each answer that names it. Review sites and directories are left out. Answers change from day to day, so we ask 16 times rather than once.
Where The Coolest Air shows up on Google Maps in Killeen
Google shows 3 shops in the map box. Searching from the middle of Killeen, here is where you landed for each search.
AC repair
Top 3: Artie's Heating & Air Conditioning, Killeen Heating and Air Conditioning and Air to the Max LLC.
HVAC
Top 3: Artie's Heating & Air Conditioning; Deane Electric & Air Conditioning, LLC; A.R.C Air Comfort Systems.
HVAC company
Top 3: Artie's Heating & Air Conditioning; Killeen Heating and Air Conditioning; Deane Electric & Air Conditioning, LLC.
36 of 39
spots where The Coolest Air showed in the top 3 when we searched "ac repair" from each one.
- Top 3
- 4 to 7
- 8 or lower
- Not in the top 20
- Your shop
The grid is centered on your shop and reaches about a mile out in every direction.
How we checked
Positions: Google's own business listings search for each term, aimed at an area about 5 miles around Killeen City Hall. The Maps app on a phone can order shops a little differently, because it also weighs where the phone is.
Grid: a search for "ac repair" run from each of 39 spots in rings around your shop, out to about a mile.
Source: Google Maps.
Where your website shows up on Google without ads
ac repair killeen tx
hvac company killeen tx
ac repair near me
hvac near me
Checked for thecoolestair.com, searching from Killeen. These are the regular Google results, below the ads and the map box.
What the calls going elsewhere may cost you
Our model's estimate, every month
Up to $49,200 a month
$19,800 to $49,200 a month is the full range.
Calls a month our model says go to another shop
33 to 82Your average booked job
About $600What that adds up to
$19,800 to $49,200 a monthHow we got there: our model estimates 33 to 82 calls a month at your listing go to someone else. At an average job of about $600:Low end: 33 × $600 = $19,800.High end: 82 × $600 = $49,200.
Where the call counts come from: our model estimates how many people in Killeen search for this kind of help each month. Our scan's score for the website and Google listing sets how many of them the model expects to call someone else. The average job is the model's estimate of local prices for the trade's main jobs.
Our model's estimate, not numbers from your books.
Our estimate for every month, not a one-time number.
The AI and Maps sections above show which shops homeowners see first. We do not add them on top of this number.
How this math works: our Siri Score model read your Google listing and website, estimated the calls a month that go to another shop and multiplied by what a booked job is worth.
How a shop gets named first
AI and Google lean toward shops whose pages tie their name to the job and the city. This is how we build those pages.
Websites that make the phone ring
What if a website learned how to make your phone ring while you sleep?
Our sites keep adding pages, each one picked from what homeowners already search for.
We track which pages bring in calls. Ads stop when you stop paying. The pages stay.
- Find what homeowners search
- Add the page
- Track the calls
Numbers from clients we've worked with
These are their numbers, not yours. We never name a client, so each card says what kind of business it is and where.

An event and wedding rental company with showrooms on the East Coast
$56,906,185
in quote requests through the company's website while we ran its search and Google Ads
Read the case study

A local pest control company in South Texas
791
calls from Google and search in eight months: 698 taps on Call on the company's Google listing, plus 93 tracked calls from search to its website
Read the case study

A 6-location escape room brand in the western US
$366,462
in online bookings from Google search
Read the case study

A local party and event rental company in Southern California
4,666
quotes started by people who found the company on search
Read the case study
Owners we've worked with, in their own words
Click any one to watch with sound.
One thing, done for ten years.
Justin Day has spent ten years getting local businesses found, and his work has generated over $100 million for clients. He doesn't try to do everything. He goes deep on this one thing and stays close to where it changes first: masterminds, stages and the owners he works with. He's one of the few who tracks it to booked jobs.
Watch his TEDx talk, Will AI Take Over the World? Nearly 1.3 million views. TEDxSouthlake, 9 minutes.
Common questions
Straight answers to what owners ask us first.
Why would AI skip a shop with good reviews?
AI does not count trucks or stars alone. It reads pages, profiles and reviews that tie a name to a service and a city. A shop with more of that tends to get named first.
How long before this changes?
Ninety days is realistic for the first moves. Give it six months to judge real traction. Anyone promising two weeks is counting something that is not money.
What happens if we stop?
What we build, you own. The pages and profiles stay yours and keep working. Month to month. We earn the next month.
Book a call with Justin
Twenty minutes on the phone. Justin walks you through every answer above and what it would take to get named first.
More calls is what you buy. Your time back is what you get.
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What clients say about working with Justin.
Every written review, word for word, from the Google profile of Day by Day Digital, the company behind SwarmSystem.